Gone are the days, when Search Engine Optimization (SEO) was just the game of back-links and data entry. After the Penguin and Panda updates introduced by the Google, it has become one of the smartest things to do which requires lots of skills and expertise. Google has made it nearly impossible for a spammer to get away by introducing the regular updates along with major Penguin and Panda updates. Today your website can easily get spammed by major search engines, merely for the guilty of low quality link exchange. Therefore, it is extremely important to understand all updates made by the Google in its search engine algorithm to rank higher in the search result without getting spammed. No matter, whether you are promoting your website by yourself or you’re taking help from a professional, you should check certain things to avoid spamming.
Exchange of Links from a High Page Rank Website:
Once which was widely popular has become an act of spamming today. Exchange of links from a low Page rank (PR) website is strictly prohibited in today’s SEO. In the eyes of Google and other major search engines, it is an act of spamming which can cost you in de-indexing of your website from the search results of the major search engines. Page rank identifies the value of a website which ranges from minimum 0 to maximum 10. So if you are submitting an article to a website to get a quality back link, always make sure that the website is of minimum 2 PR or higher. The same applies for blog commenting, forum posting and all other SEO activity. If you have hired a SEO company, always analyze their weekly work report and check if they have done exchange of link from a higher Page Rank websites or not. Get more informations of good search engine optimization
Theme Based Forum Posting and Blog Commenting:
Today it is taboo in Search Engine optimization to make blog commenting or forum posting on a website which is not according to your business theme for getting back link. Suppose you have a fashion based website and you have done blog commenting on a sports based blog for getting a back link. This act is totally spamming in the eyes of Google. You should comment on a sports based blog only if you have sports based website.
Quality of Content:
Quality of content makes or breaks a website that means always use high quality and new content for the promotion of your website. Never spin or copy content anywhere from internet. Try to use content with proper headings and sub headings to make a good impression in-front of your readers.